You have seen how a great quote from a real client can do more to build trust than an entire page of marketing copy. You understand that people want to hear from other people before they make a buying decision, especially now, when trust is harder to earn and everyone's radar for authenticity is higher than ever.
And yet, you are not asking for them. Or you are asking so rarely and so reluctantly that you have a fraction of the social proof your work actually deserves.
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