The email marketing industry built a $7.5 billion empire on a fundamental lie: that digital communications are more effective than physical alternatives. While marketers chase open rates, click-through percentages, and automation sequences, video brochures are quietly delivering response rates that make even the most successful email campaigns look like failures. The data reveals a shocking truth that the digital marketing establishment doesn’t want to acknowledge—physical video mailers outperform email marketing by margins so significant that they represent entirely different categories of effectiveness.
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